SubscribeLast night at this time I posted a new (read: re-tooled, unexpired) set of coupons on Red Moon’s Web site. This time I included something new — an experiment, really. It’s a coupon regular customers can give to Red Moon newbies — a one-up on good old word-of-mouth advertising.
Click the image to download the "Refer a Friend" coupon yourself.
Here’s how it works: the regular writes his or her email address on the coupon. He or she gives it to a friend who can then use it for a free appetizer on his or her first trip to Red Moon. With that email address, I contact the referrer to thank the person and tell them I’ve got a free $5 gift certificate for them waiting at our front counter for use anytime he or she wishes.
I figured it was possibly too involved or confusing to work. But I could be wrong. Despite the fact that it was posted just late last night — a pair of guys this morning had the coupon. I contacted their referrers and there are gift certificates waiting for them. Hopefully the two guys who came in today liked the food enough to want to return — and I also hope I’ve created some warm feelings among the regulars who passed on the good word about Red Moon.
Any thoughts out there on whether this is a good idea? Generous enough? Any twists on this I could use in the future when this gets tired and stale?
It’s probably over-zealous to call this an “overnight success” — but in my world, these little triumphs are huge. Here’s to hoping more friends refer their friends.
